Social media and campaigns. I had originally found a Youtube chancel promoting the Toyota Sienna. They promote it by having almost home made style videos coining the name as a Swagger Wagon. In addition to the Youtube channel there is a Facebook page listed below along with a twitter sight. I think this campaign is on its way to be very successfully at least on Facebook and Youtube. Although it is fairly new it has been gaining a lot of followers. Facebook has over 29,070 likes and the commercials posted on Youtube all have a lot views. Twitter on the other hand is pretty much and epic fail with followers in the teens.
http://www.facebook.com/sienna
http://www.youtube.com/user/Sienna
http://twitter.com/2011SiennaVan
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